WhatsApp pricing calculator

Find out what WhatsApp messaging will cost you each month. Choose your customers’ country, enter how many marketing, utility, authentication and service messages you send, and see Meta’s cost. You’ll also see how much a typical platform markup adds on top. Botosynthesis runs on the official WhatsApp Cloud API with your own WhatsApp Business account, so Meta bills you directly and we add zero markup.
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Estimate your WhatsApp cost

Pick where your customers are and enter expected monthly messages.

Meta's WhatsApp cost / month–
Typical platform markup added / month
(typically 10–26%, more on some message types)
–
Botosynthesis markup0

You pay Meta directly. Botosynthesis adds zero markup.

You could save / year–
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Rates from Meta's official rate card, last updated 1 October 2026. See Meta's WhatsApp pricing.

Figures are estimates only. Taxes (e.g. GST) are excluded, and Meta may change rates. Uses Meta's standard list rates (no volume-tier discounts) and assumes one business phone number. Messages in a free entry point window (from Click-to-WhatsApp ads) are free and not deducted here. Typical markup is based on public per-message prices of WhatsApp platforms in India. Platform subscription fees are not included.

How WhatsApp pricing works

  • Meta charges per delivered message. Since 1 July 2025, Meta has billed each message a business delivers, not 24-hour conversations. Messages customers send to you are free, and you are not charged for messages that fail to deliver.
  • The price depends on the category and the country. Every message falls into one category: marketing, utility, authentication or service. The rate is set by the country code of your customer’s phone number. Some countries have their own rate. Others are grouped into regions such as “Rest of Asia Pacific” or “Other”.
  • Marketing templates (offers, broadcasts) cost the most. Utility templates (order updates, reminders) and authentication templates (OTPs) cost less, and their rates drop at higher monthly volumes.
  • Service messages are the replies you send within 24 hours of a customer’s message. Since 1 October 2026, every business phone number gets 1,000 free service messages a month. After that, each one is charged. Also since 1 October 2026, utility templates sent inside the 24-hour window are charged.
  • Free entry point window. When a customer messages you from a Click-to-WhatsApp ad and you reply within the window, your messages are free for up to 7 days.
  • Where markup comes in. Many WhatsApp platforms resell Meta’s messages at a higher per-message price. Botosynthesis doesn’t. Meta bills you directly at its own rates.

Keep every rupee of your WhatsApp budget.

Frequently asked questions

Meta’s rate card effective 1 October 2026 lists these rates for Indian numbers: ₹0.8631 per marketing message, and ₹0.115 per utility, authentication or service message. Each business number also gets 1,000 free service messages a month. Taxes are extra.

Per message. Meta moved from conversation-based pricing to per-message pricing on 1 July 2025. You pay for each delivered message, at the rate for its category and the recipient’s country.

Yes. Messages customers send to you are free. Each business phone number gets 1,000 free service messages a month. Messages in a free entry point window are also free. That window opens when a customer reaches you from a Click-to-WhatsApp ad, and it can stay open for up to 7 days.

No. Botosynthesis uses the official WhatsApp Cloud API with your own WhatsApp Business account. Meta bills you directly at its published rates, and Botosynthesis adds zero markup to those charges.

It uses Meta’s official list rates and assumes one business phone number. It doesn’t include volume-tier discounts, free entry point windows or taxes, so treat the result as an estimate. Meta may change its rates; this page shows the rate card’s effective date.

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