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Google Business Messages is a mobile conversational channel that combines entry points on Google Maps, Google Search, and brand websites to create rich messaging experiences that delight customers and drive business results.

Getting Stared

Navigate to Settings > Channels > Google Business Message and click Connect to starting work with Google Business Message.

Testing the bot

Google Business Message can only be used on Android or Apple devices. Get the test link that corresponds to your device.

The test link will not work on Messenger or Facebook browser, we advise you to send the test link to your email and open it from your email. If you still want to send the test link using Messenger please follow the instructions on the image below to initiate the conversation with your Google Business Message agent.

Entry points

Entry points are surfaces where users can start conversations with Business Messages agents. Each entry point has a unique appearance and appears in a different place.

Your agent will work on any entry points only after the agent was verified and launched.

You can launch agents with the Non-localLocation, and Brand-managed entry point groups, each of which enables multiple entry points. Each entry point your agent supports increases your agent’s visibility and drives more conversations for your agent.

Location Entry points

The Location entry point group encompasses entry points that rely on locations.

Google Maps
Local Pack

You need to add at least one location to allow your clients to message your agent from Google Maps, Place sheet, or Local Pack entry point.

Non-local entry points

The Non-local entry point group encompasses all entry points that don’t rely on locations.

Featured snippets – this entry point enables conversations with your
agent when a user finds contact details through Search.

Sitelinks – entry point enables conversations with your agent
when sitelinks appear in Search.
Phone – this entry point enables conversations from the Phone by Google app.

To enable Non-local entry points you will need to provide your phone number and your website domain.

Verify the agent

After testing your bot and confirm everything is ready, Google will need to verify your bot before the bot be available to the general public.

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